Statistics show that half of all businesses fail within five years. Some of them fail due to financial stress – taking out loans too large to pay off while building up clients or customers – while many others fail at serving their customers well. What is often at the core of their customer issue is selfishness, plain and simple.

A good business owner or solopreneur knows that, without loyal, and utterly satisfied clients singing their praises and coming back for more, they won’t be in business very long. With that in mind, you only need to look as far as The Golden Rule to learn the right and wholesome way to do business:

Do unto others as you’d have them do unto you.

Words from antiquity played out every day and influencing thousands, if not millions, of decisions to do business with one company or another. How do you think your life would change if you knew that everyone who does business with you knew that you cared about them? What if you cared about their business? Their customers? You can protect them from bad business decisions only if you have a relationship with them where you’re allowed to speak into their lives.

It would change your life.

If enough people did it, it would change the world.